Who is Generation Z?

AMAC Magazine Exclusive – By: Jeff Szymanski

“Woke, broke, and complicated.” That’s how The Economist magazine described this newest and somewhat mysterious generation in January 2023. Who is Gen Z, as they’re called, and what are they about? Gen Zers were born from 1997 to 2012. They’re currently aged 11-26. This cohort, also called zoomers, post-Millennials, or the iGeneration, follows millennials (1981-1996), Generation X (1965-1980), and Baby Boomers (1946-1964)…

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